FRAME Hybrid Food Retail travel and also at home

and also at home

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Many brick-and-mortar shops deliberately choose the neighborhoods where they will set up and establish their identities there

(Winter 2024)

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FRAME Hybrid Food Retail travel and also at homeRethinking Design for the Experiential Turn This handbook prescribes hybridization a fusion of gastronomy, co working, hospitality and performative formats as a powerful remedy against the digital disruption of the food retail industry. Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is