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Marketing to Millennials 9781407121697 distribution mapsAbout Marketing to Millennials by Jeff Fromm and Christie Garton The jokes at the Millennials expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes
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