Ponder, of Duke University, said: The more options, the better
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What You'll Learn: Why she named the practice after herself: How a decade of building a personal brand around a specific aesthetic philosophy led to her most powerful differentiator: the "Racquel Experience" The patient experience playbook: The specific, low-cost touchpoints that create a luxury feelfrom warm greetings and stocked beverage coolers to acupuncture balls, Amazon fans, branded umbrellas, and next-day check-in textsand why human connection will always outperform expensive amenities The art of the consultation: Why Racquel considers the first 30 minutes the hardest and most important part of the appointment, and why giving patients "permission" to be there is a powerful and often overlooked part of the process The Year-at-a-Glance treatment plan: How building a full annual roadmap for every patientcovering injectables, lasers, skincare, and wellnesscreates loyalty, increases lifetime value, and naturally opens the door for cross-promotion across every provider in the practice Integrating wellness the right way: Why Racquel insists on starting wellness patients with a full blood panel before prescribing anything, how she's building out a dedicated wellness vertical with its own director, and why she believes practices that don't integrate regenerative and functional medicine will eventually be left behind The skincare line origin story: How a post-pregnancy battle with melasma lit a fire under Racquel that led to two years of chemist collaboration, clinical trials, 30 skus, and two patent-pending formulationsand why she almost quit multiple times before the launch Skincare as a practice growth tool: Why every injector and laser specialist should be recommending medical-grade skincare, how Racquel's patients now walk in just to pick up products between appointments, and why the revenue is leaving your practice either way Scaling culture across a growing team: Monthly all-hands meetings, continuous reinforcement of mission and core values, and the leadership principle that if someone isn't going to rise to the standard, they're probably not going to lastand that's okay Quoteworthy Moments: "I can almost feel them exhale after I say it
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Furthermore, an engineered therapeutic, AMG-133, has been developed, consisting of a GIP receptor-neutralizing antibody covalently linked to two GLP-1 receptor agonist peptide molecules [92]
