Bottled: How Coca-Cola Became African 9780639600499 Revered as a national hero

Revered as a national hero

And the biggest

New recruits must leave behind their twenty-first century lives and vie for dominance in a gruelling battle to the death armed only with ancient weapons - and their wits

and the fate of an entire species lies in their hands

overhanging threat

Bottled: How Coca-Cola Became African 9780639600499 Revered as a national heroBottled is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century long involvement in everything from recycling and education to the anti apartheid struggle, showing that Africans have harnessed Coca Cola in varied expressions of modernity and self determination: this is not a story of American capitalism running amok,